Trump's 2.0 inauguration draws more celebrities

Alex Bruesewitz — CEO of X Strategies LLC, based in Palm Beach, who advises Trump's inner circle on alternative media — told Axios between parties this weekend: "President Trump is cool again."

• "He's reclaimed that image he had his entire adult life before he ran for president — sitting courtside at New York Knicks games and lighting Kate Moss's cigarette," Bruesewitz said. "That Donald Trump is back, and now he's going to the White House. It's now socially acceptable to support it."

Behind the scenes: Bruesewitz helped lead the charge on VIP outreach for the inauguration. As the celebrity liaison, he drew on his personal relationships and input from other Trump friends to help build a glittery roster for this weekend's festivities.

• Bruesewitz told me part of the reason is that as celebrities met Trump personally, and as people hear him on long-form podcast interviews, they found him at odds with the portrayal in much of the media: "He was charming and hilarious, not crazy and angry."

Trump's inaugural weekend roster is expected to include:

• Iconic athletes: Mike Tyson, Evander Holyfield.
• Current athletes: NHL player Evander Kane, free agent MLB pitcher Noah "Thor" Syndergaard.
• Retired athletes: Brian Urlacher, Le'Veon Bell, Antonio Brown.
• Internet celebrities: Jake and Logan Paul, the Nelk boys.
• Rappers: Rod Wave, Kodak Black.
• Comedian: Rob Schneider.
• Carrie Underwood sings "America the Beautiful" at the swearing-in.

As part of the Nashville-friendly festivities, country singer, guitarist and songwriter Parker McCollum will perform at the Commander-in-Chief Ball, one of three where the newly inaugurated president will speak Monday night.

• Performers at the unofficial Crypto Ball at the 90-year-old Andrew W. Mellon Auditorium on Friday night: Snoop Dogg, Rick Ross, Soulja Boy.