Nov 17, 2025 - Sports

Searches for Milan surge as Americans lead Olympics ticket spending

U.S. fans account for the largest share of total spending on tickets to the 2026 Winter Olympics, according to data from Visa.

The big picture: The payment card company reports its American customers are spending $2,100 on average for a seat at the Games.

By the numbers: International travel to northern Italy is expected to increase by 160% compared to the same time last winter, per Visa.

According to flight searches on Expedia.com, most travelers to Milan for the Feb. 6-22 event are coming from New York, Boston and Los Angeles.

Searches from Philadelphia (+155% YoY) and Seattle (+85% YoY) have surged the most since this time last year.
The biggest surge in searches for flights to Venice, which is closer to Cortina, are coming from Atlanta (+35% YoY) and New York (+20% YoY).

Zoom out: Citizens of Colorado, Vermont and Alaska lead the country in year-over-year searches for Milan by state, according to Booking.com.

Colorado (+44.8% YoY)
Vermont (+36.6% YoY)
Alaska (+34.4% YoY)
New Hampshire (+26.7% YoY)
Massachusetts (+23.2% YoY)
Utah (+22.7% YoY)
New York (+21.2% YoY)
California (+15.7% YoY)
Texas (+14.3% YoY)
Arizona (+11.1% YoY)