Fernando Mendoza on new list of Latinos driving sports' future

The big picture: Latinos are projected to contribute one-third of the growth in the U.S. sports economy by 2035, according to a McKinsey report.

What they're saying: "Their cultural upbringing is a component of [their] success, and they are unapologetic about celebrating that and bringing that into whatever rooms they are in," LiS co-founder Xavier A. Gutierrez tells Axios.

Here is the full list, in no particular order:

• Fernando Mendoza — quarterback, Indiana University
• Alex Rodriguez — co-controlling owner, Minnesota Timberwolves
• Carlos Jimenez — head of sports, media & entertainment, Moelis
• Freddy Rolón — head of global sports & talent, ESPN
• Gloria Nevarez — commissioner, Mountain West Conference
• Jaime Jaquez — guard, Miami Heat
• José E. Feliciano — co-controlling owner; Chelsea FC
• Marissa Solis — senior vice president, global brand marketing, NFL
• Mónica Gil — Executive vice president & chief administrative and marketing officer, NBCUniversal Telemundo Enterprises
• Rita Ferro — president of global advertising, The Walt Disney Company