2 hours ago - Business

Exclusive: Snap names Ronan Harris chief commercial officer

Sara Fischer

Illustration of the Snapchat ghost with a stock chart going up. — Illustration: Axios Visuals

Snap Inc. on Tuesday announced Ronan Harris, president of EMEA at Snap, would be promoted to a new role as chief commercial officer, replacing the company's outgoing chief business officer Ajit Mohan, according to CEO Evan Spiegel's note to employees.

Why it matters: Snap has experienced a lot of turnover in its top commercial role over the last few years, but it's posted strong growth recently amid improvements to its ads platform.

Q2 revenue was up 19% year over year. The company is on the verge of reaching a critical 1 billion global user milestone.

Zoom in: Harris, who has been with Snap since 2022, will report directly to Spiegel and will oversee all of the company's ad sales and go-to-market efforts.

Under Harris' leadership, Snap has experienced 10 consecutive quarters of double-digit revenue growth in Europe, the company's second-largest market.

Zoom out: As part of the shake-up, Snap is restructuring some of its units to put a greater emphasis on engineering and ad products.

According to a source familiar with the changes, ad product will move under engineering.

What to watch: Snap will hold consumer demos of its new Specs AR glasses next week at an event in California.

In a letter to employees Tuesday, Spiegel said, "Growing our ads business faster will make us stronger and increase the odds of our asymmetric bet on SPECS paying off."

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Exclusive: Snap names Ronan Harris chief commercial officer

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