Scoop: Meta elevates Tucker Bounds to lead communications; David Ginsberg shifts to new AI role
Add Axios as your preferred source to
see more of our stories on Google.
Photo: Davide Bonaldo/SOPA Images/LightRocket via Getty Images
Longtime Meta executive David Ginsberg is shifting to a new AI-focused innovation role, according to a staff memo obtained by Axios. Tucker Bounds, another Meta veteran, will be elevated to head of communications and public affairs in his stead.
Why it matters: Bounds will be responsible for shaping the company's public positioning around hot-button issues, including AI and platform safety.
Zoom in: In a memo to staff Monday, Ginsberg said the transition "has been the long-term succession plan for a number of years, and now is the right time for Tucker to take the helm."
- In his own memo, Bounds credited Ginsberg with transforming Meta's communications and public affairs organization and leading the company through "many of the most difficult issues" it's faced.
- Bounds most recently led a wide communications portfolio including Meta's products, apps, executive communications, corporate comms and social channels.
Between the lines: Ginsberg will become Meta's VP, Product, Insights Innovation, working with Meta's Chief Data Officer Alex Schultz, according the memo.
- He will focus on ways AI will shape user research and product development.
Zoom out: Ginsberg and Bounds are company veterans, and have built the necessary trust with Zuckerberg to lead Meta across two critical functions.
- Ginsberg joined the company in 2017 to lead then-Facebook's research team. Bounds worked for Facebook from 2010 to 2014 and rejoined in 2017, leading communications and public affairs as a vice president.
What to watch: The leadership changes come as Meta faces new business and regulatory challenges tied to its legacy social media business and its investment in areas like AI and wearables.
- Last month, the company agreed to settle with states for up to $16.7 billion in a landmark deal over allegations its apps were designed in ways that harm children and teens.
- Meta has been at the forefront of the AI debate around open-source models, regulation and infrastructure investment.
- Last week, Meta debuted a new, more personalized AI assistant, Muse.
