AI "slop" sites, or domains with low-quality AI-generated content, rose more than fivefold in the second quarter of this year compared with the same period a year prior, according to new data from ad measurement firm DoubleVerify. Traffic to those types of sites quadrupled in that time.
Why it matters: SEO's incentive problems have been exacerbated in the AI answer engine era with brands and publishers competing to influence what chatbots recommend.
